Humans are programmed to store more pictures than text in their long-term memories. In fact, according to research cited by educational psychologist Jerome Bruner of New York University, the average person remembers only 30 percent of what is read, but nearly 80 percent of what is seen.
“Thought is impossible without an image”
Aristotle
Word & Image
When is a word an image?
When is an image a word?
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