December

I LOVE TECHNO

I entered a competition to design a poster for one of my favourite festivals in Europe 'I LOVE TECHNO'. I had to use the 5 colours of their brand and the type they provided. The posters were rated online to indicate a winner. I believe I did a good job as my poster was highly rated but unfortunately it wasn't rated high enough.

Project Three Design Out Suicide

When I received the brief for this project I was disappointed at the nature of the project, as we had to do it over the Christmas holidays. I struggled to choose an issue at the start but decided to choose “Stamp Out Suicide’ as I don’t want to see this happening so often. I knew I had to think quicker than I did with the previous project.
My first thoughts were to research what other designers had done with similar projects and what way they approached the subject. I knew I had to be tactful. I needed to communicate a direct message. From the research I had done I realised this issue was not really used that often in schools as it is a sensitive subject. This made me think of my target audience. I choose to concentrate on young people aged 12-18, male and female. I then remembered what I had in school that could be of use for my designs.
As suicide is a big concern in young people I wanted to try and prevent it from happening and schools were a good place to start. This target audience made it a lot easier to work on the project. My ideas came together very well even though I had hit a hurdle over the Christmas period. I produced everything I wanted to from my strategy but I know I could have produced it to a better standard. I thought my outcome of ideas was strong and I had made a good effort. The colour scheme used is from the propaganda posters I researched, white, red, black and grey, they are strong colours for a strong message. This project ended up interesting and enjoyable.

Project Two Branding /Paint Hall

The second project got me excited, as branding is my favourite thing in this course. As with many project I feel like I jump in with an idea and it gets stuck in my head. I started this project thinking that my idea to rebrand the paint hall as a worldwide nightclub was a great idea. I started the project and was working quite hard until I hit a brick wall. My idea was uninteresting and boring. I then had to go back to the drawing board and start again.
I had to think of something that interested me and I went back to my childhood once again and thought of Alice in Wonderland. I then thought it would be a good idea if I combined my first idea of the nightclub and Alice in Wonderland. I then thought that I could get something quite amazing out of this.
I stated to get excited about the project again. It was a good few weeks into the project before I cam to this decision. Time management is definitely something I need to work on. I had to think of a quirky name that represented where the nightclub was and the theme of the nightclub. I came up with Curious Docks. This then gave me more ideas for the nightclub branding. I wanted to keep it monotone, curious and inviting. I did this by creating illustrations that represented the characters from Alice In Wonderland, but in a curious way.
My final design was a success. I designed an invitation for the opening of this nightclub, I designed posters and mock up badges that were to be gave out as promotional items to intrigue people and make them curious of what was to come.
I believe this project was very successful compared to my last project but I still need to work on my time management as I could of done a lot better.

Project One Spirit of Place

This project was to investigate a spirit of place and complete a photographic audit of that place and then document what we found I a well-designed format. I began this project choosing a place that meant something to me. This made finding my target audience easier. I started of taking photographs Botanic Gardens, as this is a place I remember fondly from my childhood. I realised after taking loads of photographs that they were no good for my project. After being unsatisfied with my photography I re-evaluated my target audience. As I had intended on designing a children’s fun activity pack I knew I had to do a lot more research. At this stage I was already 2.5 weeks into the project. I got back on track and photographed things from the park in a way that children would be interested and intrigued by. This was shown in my activity booklet. This gives me more confidence to execute my work. I also realised at this stage that I needed to investigate children’s books/magazines etc.

As I had little time left I had to start designing my booklet. I thought about size, paper and packaging. I wanted the booklet to be small enough to fit in a child’s hand, big enough to write in and small enough to hang round their necks. The idea for the package came from the use of a map case. This could hang round there necks, keep the booklet dry and hold a pen and the items they were asked to collect through out the activity book.

After reflecting on this my choice of paper could have been better and my time management. I had more time and produced a mock up of my final piece earlier; it could have been a lot better. I enjoyed the project, as it was a nice icebreaker into the start of the New Year. This project needed a bit more work but I believe the initial idea had a commercial quality to it.